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New Jazz Television Show in UK
(Published: April 11, 2007)

When Simon Cowell said; " 6 years ago there were 50 shows across the terrestrial and non terrestrial TV available to the artist, now you have to scratch around to find 10 worthwhile TV shows that you can put your artists on," the idea for MusFlash TV was born.

The commencement of MusFlash TV on March 26th is far from just another Music channel launch. The channel was formed to establish ‘music by genre' infotainment programming, with built-in quick music purchasing options - so if you enjoy the music you are viewing you can pick up the phone or text and in 1 minute purchase it instantly, your CD/DVD arriving on your doorstep within 24 hours or your digital download within minutes.

Eight of the key UK music genres (Rock/Alternative, Pop, Acoustic/Folk, Soul/RnB, Hip Hop/Urban, Dance/Electronic, Jazz/World/Blues/Gospel, Classical) will each have a weekly ‘MusFlash' half hour programme, with each genre commencing its new weekly cycle on a different day of the week but with your favourite ‘appointment to view' genre retaining its same scheduled time slot on each day. The programmes will also be freshened and updated daily by remotely input breaking news ‘MusFlash' information in the manner of SKY Sports and SKY News.

Research shows that consumer interest in music does not decline with age until well into their 60's with 75% of CD's and legal digital downloads being purchased by the 20 - 60 year old demographic. MusFlash' CEO Barry Evans, a music mogul with twenty-eight years of industry experience behind him, recognised a unique creative and highly profitable commercial and promotional opportunity targeting the time-challenged 20-60 year old TV viewer, many of whom aren't download savvy and still purchase CDs in a traditional manner or simply are not informed of what to buy any more. This target market watch little or no music television but enjoy and would greatly appreciate an adult orientated, fast paced and highly informative weekly half hour, genre based music, news-type format along with pre-recorded ‘live' fast paced multi artist showcase programmes.

It's not just the consumer who is set to benefit from the groundbreaking launch. In an era when Television exposure can make or break a new artist, for every artist appearance on TV programmes like Parkinson and Jonathan Ross, there are at least 500 other artists and their record companies desperate to gain such promotional exposure to the adult target market. MusFlash will undo this ‘promotional blockage' in its daytime and evening programming and additionally offer top real unsigned/newly signed talent the chance to perform on the channel's 11pm-7am nightly slot, so the viewer can enjoy credible, highly talented artists performing throughout the night.

MusFlash TV expects to achieve around 2 million total UK TV viewers per week across its multi-genre programmes during the first year of transmission. This ‘free to view' channel will commence broadcast on the Sky network with Cable operator Virgin Media added during the first year of transmission. Programmes will also be available to view from the Channel's website by the 10 million UK homes now connected to Broadband along with further programme back up information and relevant links.

MusFlashTV launches on 26th March on Music EPG 375 on the SKY Guide Digital Satellite
For further information or interviews contact Jessica Huie, Louise Clifford or Sophie Goodale on 0207 408 2350 jessica@maxclifford.com

More Information: http://www.musflashtv.com

Submitted By: Adam Green

Email: sample@email.tst


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