'MUSIC! The Sounds of Santa Barbara' offers proof that print magazines can still be successful
(Published: May 11, 2011)
May 10, 2011 (Santa Barbara, CA) Written by Robert Sutton. Once upon a time there existed what were once called magazines. They could be found almost anywhere, from the smallest of family-owned drug stores to elephantine supermarkets.
Although still not extinct, they are becoming a dying breed. The proliferation of online-based news sites, with their rapid-fire delivery of sometimes minute-by-minute information for no charge whatsoever, is killing print media to a certain extent.
To Sally Barr, the editor/publisher of Music! The Sounds of Santa Barbara, there is still much life left in the stapled presence of the magazine. Barr prints - yes, prints - 4,200 copies of Music! on a monthly basis throughout the Santa Barbara area. And those who feel that magazines are a moribund medium need to look at this publication's success for a possible change of opinion. According to Barr, there are "usually only around 50-100 copies left at the end of every month" of Music!
The idea of Music! originated with Barr in 2009. "I had been traveling quite a bit at the time and noticed that many cities had periodicals designated specifically for music and the arts in the area. There are so many different musical organizations in Santa Barbara with a wide variety of genres; I thought it could be useful to have the performances noted all in one place," Barr explained. "I have been a performer (on violin, piano, mandolin, and voice) here in Santa Barbara since 1992 with all of the classical organizations as well as with many pop, folk, jazz-fusion (Headless Household), jazz (The Sally Cats), and Americana groups (Gove County String Quartet). Barr added that, "Over time, I noticed that audiences were starting to decline. I believe this was partially due to the economy, but also I think the community at large wasn't necessarily aware of the vast array of music to be experienced. I put some feelers out to my colleagues in the community, and within a week, I had the first issue completed with a listing of musicians, teachers, schools, and organizations in the area."
Barr's affection for the Santa Barbara music scene plays an integral role in the formation of the magazine. She takes pride in her city and its population of music lovers. "I think one thing that makes us really different, and I've heard this said by many local and famous musicians who have come through, is that performers love to play for the Santa Barbara audiences," Barr said. "They are an intimate, personal, educated, and inviting audience. They are avid music lovers, and they are always very appreciative of the artists who perform. The Santa Barbara community at large is very interested in and proud of what our music scene has to offer, and they are thrilled to be a part of its growth."
More Information: http://www.musicsantabarbara.com