Canon USA Inc, Unveils First-of-its-kind Crowd-Sourced Music Video for Herbie Hancock
(Published: January 09, 2012)
Canon USA Inc, Unveils First-of-its-kind Crowd-Sourced Music Video for Herbie Hancock's Classic Song "Chameleon."
The Print-Inspired Music Video was Created using Canon's PIXMA PRO-1 Professional Inkjet Printer , a Product Unveiled at Canon's "Legends in Imaging" Event in October 2011
LAKE SUCCESS, N.Y., JANUARY 9, 2012 - Canon U.S.A. Inc., a leader in digital imaging, collaborated with Herbie Hancock, a legendary recording artist, bandleader and icon of modern music, to launch a first-of-its-kind music video generated from 1,800 crowd-sourced images for Hancock's hit song "Chameleon." Hancock's special live performance at Canon's "Legends in Imaging" event on October 26, 2011, served as the backdrop and inspiration for the music video.
At the launch event, Canon invited guests to photograph 14-time Grammy® Award winner Hancock's performance of "Chameleon" using Canon EOS 5D MarkII & EOS 7D Digital SLR cameras. These high quality stills were printed with the new Canon PIXMA PRO-1 Professional Inkjet printer and edited together using time lapse and stop motion film production techniques. The photographs were then synched with a live audio recording of the performance to help create a stop-motion-style music video which will live on Canon's Facebook page at http://www.facebook.com/C....
"As a technology enthusiast, I was thrilled to have the opportunity to work with Canon U.S.A., giving me the chance to combine my passion for music and innovative tech products," said Herbie Hancock. "It was an honor to be a part of the collaborative process and work with talented photographers whose images served as the building blocks for my latest music video."
"Mr. Hancock was the perfect artist for this ambitious, creative collaboration as he is someone that embraces how new technology can transform the arts," said Katsuichi Shimizu, managing director, member of board chief executive inkjet products operations, Canon Inc. "We aligned the launch of Canon's new printer with the launch of a ‘crowd-sourced' music video that leveraged photography - an experiment that only an icon such as Mr. Hancock could help us execute."
Grey New York, Canon's agency partner for over thirty years, produced the music video. Alliance, the entertainment and lifestyle marketing division of Grey, is managing the partnership with Herbie Hancock and executing the public relations efforts.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2010†, with global revenues of more than US $45 billion and is listed as number five in the computer industry on Fortune Magazine's World's Most Admired Companies 2011 list. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei - "all people, regardless of race, religion or culture, harmoniously living and working together into the future" - Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.
† Based on weekly patent counts issued by United States Patent and Trademark Office.
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