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With Rat Pack Swagger and Elvis Era Instrumentation, Singer Paul Loren Delivers Modern Music with a Retro Vibe; A youthful old-school entertainer with a twinkle in his eye; Timely "Betwixt' Album out this Fall
(Published: April 05, 2021)

For Immediate Release
April 5, 2021

With Rat Pack Swagger and Elvis Era Instrumentation, Singer Paul Loren Delivers Modern Music with a Retro Vibe

A collection of songs Dick Clark or Johnny Carson might've loved, yet crafted in and about the complicated times we find ourselves in

"I was imagining what Mardi Gras would've been like during the Great Depression"

From his Elvis-era instrumentation to his Billy Joel-esque ear for melody and pathos, singer Paul Loren's upcoming songs feel topical and new, even as they evoke a throwback vibe to the Rat Pack era, and perhaps even a nod to our ‘better angels'.

Loren is a youthful old-school entertainer with a twinkle in his eye - it'd be easy to imagine him being introduced by Dick Clark or Johnny Carson. But the era he has a musical affinity for does not mean he's singing about the past...and tracking to analog does not make him a nostalgia act. On the contrary. Loren's upcoming ‘Betwixt' draws inspiration from his recent months of heartbreak, anxiety and anger - emotions many of us have experienced during these turbulent times.

Loren puts the album in the context of our unthinkable year of Covid-19. Working on the new music "helped to drown out the constant sirens from ambulances I'd hear through my window every few minutes. The songs were coping mechanisms that kept my spirit afloat and helped me block out the pain for a few hours a day."

He elaborates on the evolution of the project: It was late March of 2020 and we were locked down in New York City.

From the very beginning, the very first song actually, the tone was more personal than anything I had written previously. These songs were just for me. I had no intentions of actually recording them, other than as voice memos on my phone. I considered them cathartic-healing pastimes during an incredibly trying season. They helped to drown out the constant sirens from ambulances I'd hear through my window every few minutes. They were coping mechanisms that kept my spirit afloat and helped me block out the pain for a few hours a day.

I was lucky to have these songs as my companions.

By early May, I had written about 20, with no intention of slowing down. No desire to stop. I needed them.

In my song notebook, I found myself grappling with loss and heartache and hope and fear and dreams and anxieties. The pages became their own little journal entries.

At some point, I started moving recording gear into my apartment. The pen and paper now had a vintage tape machine and a bunch of old microphones sharing the same space. Time to get that music out of me. Time to sing. I began to make demos and in that process of recording at home, in my bathrobe and slippers, somehow I started to build myself whole again. Somehow the pieces of "me" began to reassemble from the dust and ashes of early 2020. Somehow, that thing that I was afraid to share-that inner truth-became the only thing I cared about. It became my map for navigating the world. It became my compass. Truth had now become the currency for dealing with everything. Somewhere along the way, I saw that the darkness in me wasn't impenetrable. In fact, it was shining.

Highlights abound on ‘Betwixt' (set for Fall 2021 release on Five & Dime Records) - From ‘All I Want Is Less', with its guitar/drum Elvis Sun Studio instrumentation and witty lyrics, to the retro pop vibe and memorable chorus of ‘How it Should Feel'; from the old fashioned, catchy and hip first single ‘No Room For Yesterday' (out April 30th) to ‘Marlena', which evokes Billy Joel-meets-Broadway; ‘Better Than You Treated Me' hints towards Country and ‘Nighttime (Is The Loneliest Time') is a dreamy old-school love song.

Multiple performance videos will be released in the months ahead for ‘Betwixt', and a companion album ‘Between' will be released in 2022 as well, with details tbd. For now, get a sense of Loren's charisma, wry humor and performance chops via this sketch on ‘The Tonight Show with Jimmy Fallon':


And see Loren's throwback aesthetic in fun, full motion via his 2019 ‘(Gonna Take) a Little Time' video - https://www.youtube.com/watch?v=uCWkoHsQDN0

More about Paul Loren:

Paul Loren is a singer, songwriter, producer and consummate entertainer. A native New Yorker, Paul was raised on the rich legacy of soul, classic pop, and the Great American Songbook and in those musical idioms he feels most at home. Taking elements from early R&B, jazz and Brill Building pop, he crafts his music with an ear towards timelessness. "I started singing at 3 years old along with the little 45rpm records my mom would play and started playing piano at 4 years old. The voices I remember most and identify with are Ray Charles, Frankie Valli, Sam Cooke, Sinatra, Aretha, Otis, and Tony Bennett. Growing up in New York, Billy Joel was also a big influence." Paul completed his first headline tour in 2019, also having performed in the past as a support artist for: The Temptations, as part of Stamford's Summer Concert Series "Wednesday Night Live", Brendan James, American Idol Winner Taylor Hicks, David Bromberg, and sold out Joe's Pub at the Public in NYC multiple times. Paul was also selected by Jennifer Lopez to perform at her Birthday Gala in Las Vegas, showcased at The SoHo House NYC, was a featured artist at the AAA Radio Convention in Boulder Colorado, and shared the stage with Paul Shaffer, Queen Latifah, and Christie Brinkley at Target's launch event for New York Fashion Week. Paul's appearance on "The Tonight Show starring Jimmy Fallon" showcased his talents for millions of viewers; with a winning song and viral video to boot. In addition, Paul landed his first television sync recently on NBC's "Mysteries of Laura", performed on the Nationally Syndicated Radio Show America Weekend with Ed Kalegi, has partnered with The Ryan Seacrest Foundation, showcased at the headquarters of the world-renowned Leo Burnett Ad in Chicago, and had the unique honor of performing at the legendary STAX Museum in Memphis Tennessee. While in Memphis, Paul had the rare opportunity to record in the world-renowned Sun Studio in the same room as Elvis Presley, Johnny Cash, Jerry Lee Lewis, and so many other pioneers of Rock and Roll. Paul was also a finalist in the "Unsigned Only" singer songwriter competition for 2018. His single "All By Myself" was supported by radio stations Lighting100 in Nashville, SiriusXM's The Pulse, WCOO Charleston and KPND Spokane, among others. His follow up, "I Know A Place" premiered on Huffington Post and received over 200K views in its first week. Paul's single "We'll Be Together Again," written and recorded at home during the early spring of 2020, is a beacon of hope for those affected by the uncertainty of a tumultuous year. All of the proceeds from the song have been sent to a COVID-19 relief charity. During the pandemic's first wave, Paul's weekly online music show -"The Leisure Lounge"- was livestreamed from his home in NYC and ran for 15 consecutive weeks, broadcasting to thousands of viewers around the world.

Visit - http://www.paulloren.com

Visit - http://fiveanddimerecords.com

More Information: http://www.paulloren.com

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